KARL LILLRUD: KEYNOTES

01. The C-Suite AI Adoption Playbook
Move from AI experiments to an organization that can create measurable value at scale.
Audiences: Executive teams, Boards, Leadership conferences, Transformation programmes, Strategy events
Takeaways:
- A clearer way to prioritize AI use cases
- A practical model for ownership and decision rights
- A framework for moving from pilot to adoption
- Questions leaders can use immediately with their teams
- A stronger link between AI investment and business value

02. AI, Your Second Brain
Use AI to increase the quality and speed of thinking without outsourcing judgment. Built on Karl's book AI Your Second Brain: Evolve or Go Extinct.
Audiences: Executives, Entrepreneurs, Knowledge workers, Leadership teams, Professional services
Takeaways:
- A personal AI delegation model
- A method for using AI before, during and after decisions
- A clear boundary between augmentation and dependence
- Practical ways to make AI part of daily work

03. The AI Growth Paradox
Scale intelligence, creativity, personalization and automation without becoming less human, less trusted or less distinctive.
Audiences: Marketing, Retail, Ecommerce, Customer experience, Brand and growth leaders
Takeaways:
- A framework for deciding what should be automated
- A model for protecting trust
- A clearer AI marketing operating model
- Ways to use AI without erasing brand distinctiveness

04. Leading in the Intelligent Age
Redesign leadership for a world where AI can perform real work.
Audiences: Leadership conferences, HR and people leaders, Future of work, Executive teams, Management meetings
Takeaways:
- A model for human plus AI teams
- New questions for role and work design
- A framework for delegation and accountability
- Practical leadership behaviors for AI enabled organizations

05. Agentic Commerce
Prepare for customers and employees who increasingly delegate buying and selling decisions to AI agents.
Audiences: Retail, Ecommerce, Payments, Marketplaces, Consumer brands, Financial services
Takeaways:
- A map of the emerging agentic customer journey
- New friction points and growth opportunities
- Questions for commerce, marketing, data and product teams
- A clear view of where human trust still matters

06. Innovation Under Pressure
Stop treating experiments as innovation and build a system that turns new capabilities into outcomes.
Audiences: Innovation events, Leadership, Technology and product, Transformation, Entrepreneurship
Takeaways:
- A practical experiment to outcome model
- A way to evaluate emerging technologies
- Better criteria for killing weak ideas
- A system for accelerating valuable ones

07. From AI Experiments to Commerce Advantage
Move from scattered AI experiments to measurable growth, stronger conversion and better customer decisions. Delivered on the Headline Stage at eCommerce Expo London, September 2026.
Audiences: Ecommerce leaders, Digital directors, Product leaders, Commercial teams
Takeaways:
- An operating model for AI in commerce
- Priorities for conversion, personalization and loyalty
- A view of agentic commerce and retail media
- Questions to take back to commercial, product and data teams