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Keynote 07Updated

From AI Experiments to Commerce Advantage

Move from scattered AI experiments to measurable growth, stronger conversion and better customer decisions. Delivered on the Headline Stage at eCommerce Expo London, September 2026.

  • 30 to 60 minkeynote, Q&A optional
  • English or Swedishin person or virtual
  • From EUR 25,000plus travel, stated upfront
  • 1 call15 minutes to tailor it
Ecommerce leadersDigital directorsProduct leadersCommercial teams
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Karl Lillrud on a conference stage pointing at a rising growth chart

What questions does this keynote answer?

  1. Why do AI experiments rarely move conversion?
  2. Which customer decisions should AI improve first?
  3. How do personalization, loyalty and trust interact?
  4. What operating model turns AI into commerce advantage?
  5. How will agentic shoppers change the funnel?

What will your audience leave with?

  1. An operating model for AI in commerce
  2. Priorities for conversion, personalization and loyalty
  3. A view of agentic commerce and retail media
  4. Questions to take back to commercial, product and data teams
Tailored every time

Examples, emphasis and takeaways are adapted to your industry, objective and programme, and refreshed close to the event. Available as keynote, keynote plus Q&A, fireside, executive session or virtual.

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How long is the keynote?

Usually 30 to 60 minutes, with audience questions or interaction where useful. From AI Experiments to Commerce Advantage also works as a fireside chat, an executive session or a half-day workshop.

Will it be tailored to our audience?

Yes. After a 15 minute call about your objective and audience, Karl adapts examples, language and takeaways to your industry, and updates the AI material close to the event so it is current on the day.

Can Karl deliver it virtually or in Swedish?

Yes. The keynote is delivered in English or Swedish, in person anywhere in the world or virtually from a professional studio set-up.

What does it cost?

In-person keynotes start from EUR 25,000. Most engagements fall between EUR 25,000 and 65,000 plus business class travel and accommodation. You get an exact proposal with the fee stated upfront.

Karl Lillrud on the TEDxKedgeBS stage
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