AI keynote speaker
in Spain and Southern Europe
Karl Lillrud is based between Spain and Dubai and speaks at conferences and corporate events across Europe, from the Asmara Global Summit in Barcelona to the Headline Stage at eCommerce Expo London. His keynotes give leaders a practical plan for AI, not another round of predictions.
Why Karl for events in Spain
Whether your event in Madrid, Barcelona, Málaga or Valencia gathers a local leadership team or an international audience, Karl translates AI into decisions that executives, commercial teams and mixed audiences can use, with no engineering background required. He has been building businesses since 1996, founded Pricelizer, named among CNBC’s 20 hottest startups in 2015, and is the author of nine books including AI Your Second Brain: Evolve or Go Extinct. With a base in Spain, he can prepare closely with your team and be on site without complex travel.
Verified stages in Spain and Europe
In November 2024 Karl spoke at the Asmara Global Summit in Barcelona. Across Europe, eCommerce Expo London has invited him back repeatedly: the main stage in 2022, the keynote stage in 2023 and the Headline Stage in 2026. Sam Tidmarsh of CloserStill Media said he packed out the room at over 90% capacity. Karl has also spoken at E-Commerce Expo Dublin, at TEDxPiotrkowskaStreet in Poland and during World Economic Forum week in Davos.
Most requested keynotes for Spanish events
The C-Suite AI Adoption Playbook is the core choice for leadership meetings and executive events that need to move from AI pilots to measurable value at scale. The AI Growth Paradox fits marketing, retail, ecommerce and brand audiences that want to scale with AI without becoming less human, less trusted or less distinctive. Leading in the Intelligent Age suits HR leaders, management meetings and future of work events, redesigning leadership for a world where AI performs real work. Each keynote is adapted to your sector, theme and audience.
Logistics: travel, formats and language
Karl is based between Spain and Dubai, so events across Spain and Southern Europe involve simple, short travel. Keynotes are delivered in English, which suits international programmes and multinational teams. Formats include a 30 to 45 minute keynote, keynote with Q&A, fireside chat, panel moderation, executive session or workshop, plus a live virtual keynote for distributed audiences. Every booking starts with a 15 minute call, and the content is refreshed close to the date because AI moves fast.
Keynotes for
Spain and Southern Europe.
The C-Suite AI Adoption Playbook
From AI experiments to an organization that creates measurable value at scale.
Explore Keynote 03The AI Growth Paradox
Scale with AI without becoming less human, less trusted or less distinctive.
Explore Keynote 04Leading in the Intelligent Age
Redesign leadership for a world where AI performs real work.
ExploreWhat happens
in the room.
The brief, what Karl did, and what the organizers said afterwards. Told by the people who booked him.
CloserStill Media
eCommerce Expo London
Across three editions the relationship moved from the 2022 main stage, where the official recap described Karl taking a jam packed theatre through the future of ecommerce, to the 2023 keynote stage and the 2026 Headline Stage. The content evolved with each invitation, from the future of ecommerce to AI and then to the operating model that makes AI convert.
“Karl was a fantastic speaker with a great presence, packing out the room with an attendance of over 90% capacity.”Sam Tidmarsh, CloserStill Media, eCommerce Expo LondonRead the case Keynote · 2018
TEDxPiotrkowskaStreet
TEDxPiotrkowskaStreet
Organizer Dominika Mikurenda described Karl as an engaging speaker whose passion was highly noticeable, and said attendees gained a fresh perspective and valuable insight in just 15 minutes. She also said she would recommend him to other conferences.
“Karl is an engaging keynote speaker who caught attention and interest of the audience. His passion for the subject matter is highly noticeable, in just 15 minutes, attendees gained a fresh perspective and valuable insight.”Dominika Mikurenda, TEDxPiotrkowskaStreetRead the case Keynote · Sanford, Florida, United States · 2024
Seminole State College of Florida
Speaker Series: AI and Our Minds of the Future
In feedback published by Great British Speakers, Associate Vice President Jan Lloyd Lesley describes Karl as accessible and accommodating and says he worked closely with the college team. The same feedback says he made the AI content relevant, impactful, enlightening and personalized.
Read the caseEvery quote is published by the organizer or their agency.
All case studiesBefore
you ask.
Does Karl deliver keynotes in Spanish?
Karl delivers keynotes in English or Swedish. For events in Spain, sessions run in English, and if you use simultaneous interpretation the brief and key terms can be shared with your interpreters in advance.
Is Karl based in Spain?
Yes. He splits his base between Spain and Dubai and travels worldwide, so events across Spain and Southern Europe involve simple, short travel.
Can the keynote be adapted to our sector?
Yes. The core frameworks are proven, but examples, emphasis and takeaways are adapted to your objective, audience, industry and programme. Content is updated close to the event because AI changes quickly.
How are fees handled?
Fees depend on format, date, location and preparation. Send a short brief and you receive a clear proposal with the fee stated upfront, usually after a 15 minute call.
Book Karl
for your next event.
Tell us about the room. Karl replies personally, and there is no obligation.
Prefer email? me@karllillrud.com