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For organizers and bureaus

Make your event
unforgettable.

Everything you need to shortlist, approve and promote Karl in one place: how he prepares, formats, logistics, the speaker kit and answers to the questions buyers ask.

Send your event brief Speaker kit
Karl Lillrud speaking on stage
How Karl works with organizers

Most speakers prepare for the stage. Karl prepares for the room.

Karl Lillrud taking notes on a preparation call with an event organizer
Karl Lillrud delivering a keynote at a lectern
Karl Lillrud on the main stage panel at Biban in Saudi Arabia
01

A 15 minute call that changes everything

Karl starts with your objective, your audience and the rest of the programme. What should people think, feel and do differently after the session? That answer shapes everything that follows.

02

Built for your audience, not recycled

Examples, language and frameworks are adapted to your industry and theme. Because AI moves weekly, the content is updated close to the event, so it is current on the day it is delivered.

03

Energy on stage, clarity in the room

Complex technology made simple and practical, with real stories from building companies since 1996. Keynote, fireside, panel, executive session or virtual, delivered in English or Swedish.

04

It does not end when the applause does

Promotion support before the event, a smooth run of show on the day, and follow-up resources so the ideas keep working after everyone has gone home.

Most speakers prepare for the stage

Karl prepares
for the room.

Karl Lillrud in a briefing with an event organizer over coffee
1. Briefing with youA 15 minute call, then a deeper brief: your objective, your audience, the words they use.
Karl Lillrud walking through an empty auditorium before a keynote
2. Walking the roomKarl checks stage, screens and sightlines before the doors open, so nothing distracts from the message.
Karl Lillrud reviewing keynote notes in the green room before going on stage
3. Final notes backstageLast-minute updates from the event itself, so the keynote feels written for that room that day.
For organizers and speaker bureaus

Easy to book.
Easy to sell.

Everything you need to shortlist, approve and promote Karl, in one place. No gates, no forms to download a bio.

Discovery call included

A short call with you (and your client, if you are an agency) to understand the audience, theme and desired outcome.

Tailored to your programme

Industry examples, language and takeaways fitted to your event, and refreshed close to the date because AI moves fast.

Promotion support

Approved bios, photos and intro script ready now. Social posts and short videos to help drive registrations on request.

Any format

Keynote, keynote plus Q&A, fireside chat, panel moderation, executive session, workshop or virtual keynote.

Low production risk

Simple AV needs, on time, on brief. Experienced on conference main stages, TEDx and executive rooms.

Procurement friendly

Clear agreement, invoicing entity, travel and recording terms handled quickly after your brief.

Speaker kit

Bios and intro


        

      

      

        Media
        
Complete speaker kit

        
One download with bios, stage intro, keynote descriptions, tech rider, the one-sheet and high resolution photos including a transparent cutout. The programme copy pack has every keynote abstract in 25, 60 and 150 words, learning outcomes, bios and social posts ready to paste. Bureaus get a white-label one-sheet with no contact details.

        

          Speaker kit (zip) 
          Programme copy pack (Word)
          Keynote topic sheets (PDF)
          One-sheet PDF
          White-label one-sheet
          Vertical showreel for social (MP4)
          Showreel 16:9 (MP4)
        

      

    


    

      
Keynote30 to 60 minutes, the core format, optional Q&A

      
FiresideModerated conversation or panel with your leaders

      
ExecutiveBoard or leadership session, workshop format

      
VirtualLive online keynote for distributed audiences

    

  






  

    
Fee guide
Clear fees.
No guessing.

    
Keynotes start from EUR 25,000. Most engagements fall between EUR 25,000 and 65,000, plus business class travel and accommodation. The final fee depends on format, preparation, exclusivity and recording rights, and is always stated upfront.

    

      
Karl Lillrud delivering an AI keynote with a headset microphone
KeynoteThe core format, tailored to your audience. From EUR 25,000.

      
Karl Lillrud in a fireside conversation on stage about AI
Fireside and panelAs guest or moderator, prepared like a keynote.

      
Karl Lillrud facilitating an AI workshop with a leadership team
Keynote plus workshopThe room gets inspired, the leaders leave with a plan.

    

    

      
Keynote, in person30 to 60 minutes, tailored to your audience, with Q&A where useful.
From EUR 25,000
Keynote plus AI Opportunity WorkshopKeynote for the whole room, then a half-day workshop where your leadership team maps AI opportunities and leaves with three owned pilots.
Keynote fee plus EUR 7,900
Virtual keynoteLive from a professional studio set-up, any time zone, recording and Q&A included.
From EUR 14,900
Fireside, panel or moderationInterview format or panel with Karl as guest or moderator, prepared like a keynote.
Proposal

      
Always included
  • 15 minute discovery call with Karl
  • Content tailored to your objective, industry and audience
  • Material updated close to the event, so it is current on the day
  • Promotion support: bios, photos and a short video for your marketing
  • Run of show and AV coordination with your team
  • Follow-up resources for attendees

        
Get a proposal No budget yet? Read the free playbook

    

  





  

    
Case studies
What happens
in the room.

    
The brief, what Karl did, and what the organizers said afterwards. Told by the people who booked him.

    
Keynote · London, United Kingdom · 2026
CloserStill Media
eCommerce Expo London
Across three editions the relationship moved from the 2022 main stage, where the official recap described Karl taking a jam packed theatre through the future of ecommerce, to the 2023 keynote stage and the 2026 Headline Stage. The content evolved with each invitation, from the future of ecommerce to AI and then to the operating model that makes AI convert.
“Karl was a fantastic speaker with a great presence, packing out the room with an attendance of over 90% capacity.”Sam Tidmarsh, CloserStill Media, eCommerce Expo London
Read the case Keynote · 2018
TEDxPiotrkowskaStreet
TEDxPiotrkowskaStreet
Organizer Dominika Mikurenda described Karl as an engaging speaker whose passion was highly noticeable, and said attendees gained a fresh perspective and valuable insight in just 15 minutes. She also said she would recommend him to other conferences.
“Karl is an engaging keynote speaker who caught attention and interest of the audience. His passion for the subject matter is highly noticeable, in just 15 minutes, attendees gained a fresh perspective and valuable insight.”Dominika Mikurenda, TEDxPiotrkowskaStreet
Read the case Keynote · Sanford, Florida, United States · 2024
Seminole State College of Florida
Speaker Series: AI and Our Minds of the Future
In feedback published by Great British Speakers, Associate Vice President Jan Lloyd Lesley describes Karl as accessible and accommodating and says he worked closely with the college team. The same feedback says he made the AI content relevant, impactful, enlightening and personalized.
Read the case 

    
Every quote is published by the organizer or their agency.
All case studies 

  





  

    Cover of The Speaker Budget PlaybookFree
    

      Free tool for event organizers
      
No speaker budget?
Fund the keynote anyway.

      
The Speaker Budget Playbook: three proven ways to pay for a premium keynote, with the sponsor menu, the maths, a sponsor email and a one-page board memo, ready to use.

      
Download the playbook (PDF) Try the budget calculator

    

  





  

    
Free tools for organizers
Take something
useful home.

    
Six free tools Karl built for the people who plan events: a prompt library, a run of show workbook, an impact kit, a sponsor template and more. No sign-up, no catch.

    
Cover of AI Prompt Library for Event Professionals
PDF, 16 pages
AI Prompt Library for Event Professionals
53 tested prompts that take an event from first idea to post-event report.
Get it free Cover of AI Readiness Scorecard for Leadership Teams
PDF, 10 pages, plus online version
AI Readiness Scorecard for Leadership Teams
25 questions, five dimensions, one honest picture of where your organization stands with AI.
Get it free Cover of Speaker Briefing and Run of Show Kit
Excel workbook, 6 tabs
Speaker Briefing and Run of Show Kit
The workbook producers use to brief any speaker and run the day to the minute.
Get it free 

    
See all six tools Download the full toolkit (ZIP)

  





  

    
Questions
Before
you ask.
Karl Lillrud standing in a navy suit

    

      
Does Karl customize his keynote?
Yes. The core frameworks are proven, but examples, emphasis, language and takeaways are adapted to the event objective, audience, industry and surrounding programme. Content is updated close to the event because AI changes quickly.

      
How long is a keynote?
A common format is 30 to 60 minutes, with audience questions or interaction where useful. Fireside chats, panels, executive sessions and workshops can be designed around your programme.

      
Is the content technical?
It can go deep, but Karl’s strength is translating technology into decisions that executives, leaders, commercial teams and mixed audiences can use. No engineering background required.

      
Does Karl speak internationally and virtually?
Yes. Karl has delivered keynotes across more than 30 countries and travels worldwide from his bases in Spain and Dubai. Virtual keynotes and executive formats are also available.

      
Which languages?
English and Swedish.

      
What does it cost?
In-person keynotes start from EUR 25,000. Most engagements fall between EUR 25,000 and 65,000, depending on format, preparation, exclusivity and recording rights, plus business class travel and accommodation. Virtual keynotes start from EUR 14,900 and the half-day AI Opportunity Workshop adds EUR 7,900 to a keynote. You receive an exact proposal with the fee stated upfront after a short brief and a 15 minute call. See the fee guide.

      
We are a speaker bureau. How do we work together?
Send the opportunity through the form and select “Speaker bureau or agency”. Your client relationship stays attributed to you and you get quick answers on availability and fit.

    

  






  
Karl Lillrud on the TEDxKedgeBS stage

  

    

      Let’s create an unforgettable event
      
Book Karl
for your next event.

      
Tell us about the room. Karl replies personally, and there is no obligation.

      
      
Prefer email? me@karllillrud.com

    

    

      
      
      

        
Your event
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Your audience
Step 2 of 3

        

          

          

        

        

        

        

      

      

        
Your details
Step 3 of 3

        

          

          

        

        

        

        
        

        

      

      

        

        
Brief received.

        
Thank you. Karl will reply personally to suggest a short call. A copy of your brief is safely stored, so nothing gets lost.

      

    

  









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