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About Karl

The practitioner
on the stage.

Entrepreneur since 1996, founder, author of nine books, two time TEDx speaker and member of the Harvard Business Review Advisory Council. Karl helps leaders act on the future before it feels normal.

Karl Lillrud, AI keynote speaker and entrepreneur, in a navy blazer
Karl Lillrud thinking through AI strategy among glowing notes
About Karl

He builds it.
Then he explains it.

Karl Lillrud has spent 30 years at the intersection of entrepreneurship, technology, customer behavior and business transformation. He founded Pricelizer, named one of CNBC’s 20 hottest startups, and continues to build and pressure test AI systems in real businesses today.

That is why his keynotes feel different. Rather than predicting a distant future, Karl focuses on capabilities that already exist and the decisions organizations need to make now: what to delegate, where human judgment stays accountable, why pilots stall, and how leaders build an operating model rather than a collection of tools.

This is how dyslexia reads. It became Karl’s first superpower.

His first superpower was dyslexia. As a child he thought he was stupid. It turned out he simply did not think like everyone else. Instead of accepting “it just is that way”, he learned to break assumptions down, which is exactly what he helps leaders do with AI today. He founded his first consultancy at sixteen.

He has spoken internationally across more than 30 countries, from TEDx stages to the Headline Stage at eCommerce Expo London, Seamless KSA and Biban in Riyadh, the Asmara Global Summit in Barcelona and the Seminole State College Speaker Series in Florida. He speaks professionally in English and Swedish.

1996Starts building his first businesses
2015Pricelizer named among CNBC’s 20 hottest startups
2018Two TEDx talks: PiotrkowskaStreet and KedgeBS
2022Main stage keynote to a jam packed theatre, eCommerce Expo London
2024Seminole State Speaker Series on AI. Joins the HBR Advisory Council
2026Headline Stage keynote, London. Global Gurus #16
The Lillrud formula

Five things every audience gets.

01

IncreasedSpeedTM

The audience learns how to increase their speed and at the same time save time.

02

Improved InsightTM

The focus area attacked from multiple angles: competition, history, future, inside and outside the box.

03

FutureVisionTM

The ability to look around corners, so decisions are more future-proof, with lower risk and higher return.

04

Audience OutputTM

Tools that create deeper understanding and real insight into the competition.

05

Speaker KPIsTM

After every keynote Karl asks what the takeaways were and how they changed the way people work.

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Off stage

Wherever your
event is.

Karl Lillrud working in an airport lounge at sunset before a flight to an event
Based in Spain and DubaiKeynotes across Europe, the Nordics and the Middle East, with the travel handled without fuss.
Karl Lillrud talking with attendees at an expo in the Middle East
Present after the talkKarl stays for conversations, so attendees can take their own question further.
Karl Lillrud on a Paris street in the evening
A practitioner, not a punditThirty years of building companies means stories from real decisions, in many markets.
Independent recognition

Ranked. Judged.
Trusted.

Every ranking is shown with its publisher, category and year. No inflated counts, no borrowed logos.

Global Gurus Top 30 Motivational Speakers 2026

Ranked #16, Global Gurus Top 30 Motivational Speakers

Global Gurus · 2026 · also #14 in 2025, #10 in 2024, #11 in 2023

Thinkers360 Top 50 Thought Leader Artificial Intelligence

#48 Artificial Intelligence

Thinkers360 annual ranking · 2026

Thinkers360 Top 50 Thought Leader Generative AI

#36 Generative AI

Thinkers360 annual ranking · 2026

Thinkers360 Top 10 Thought Leader Digital Twins

#8 Digital Twins

Thinkers360 annual ranking · 2026

Thinkers360 Thought Leader AR/VR

#18 AR/VR

Thinkers360 annual ranking · 2026

Judge, The Ecom Awards 2027

Founding judge, The Ecom Awards 2027

Appointed 2026

HBR

Member, Harvard Business Review Advisory Council

Since August 2024

Jury & judging

AI World Series judge · Global Business Tech Awards judge · AINext US 2027 jury · International Brilliance Awards · Global Startup Awards Africa Continental Jury 2024

Appointments, not award wins

Thinkers360 eCommerce Top 25 badge

eCommerce Top 25 badge

Thinkers360 category badge · 2026

CNBC

Founder of Pricelizer, named one of CNBC’s 20 hottest startups

2015

See every ranking with its source →

AlsoHarvard University CertificateGoogle Certified EducatorAmazon best selling authorCertified virtual speaker, Microsoft Teams and ZoomISO certified QMS speaker
Questions

Quick
answers.

Who is Karl Lillrud?

Karl Lillrud is a Swedish AI keynote speaker, entrepreneur since 1996 and author of nine books. He founded Pricelizer, named one of CNBC's 20 hottest startups, has spoken on two TEDx stages and is ranked #16 among Global Gurus 2026 Top 30 Motivational Speakers.

What does Karl speak about?

AI adoption for executives, AI as a second brain, agentic commerce, innovation and leadership in the intelligent age. Seven keynotes, each tailored to the audience after a 15 minute call.

Where is Karl based and which languages does he speak on stage?

Karl is based between Spain and Dubai and speaks worldwide. Keynotes are delivered in English or Swedish, in person or virtually.

How do you book Karl Lillrud?

Send a two minute event brief on this site or email me@karllillrud.com. Karl replies personally within one business day with availability and a proposal, fee stated upfront. Keynotes start from EUR 25,000.

Karl Lillrud on the TEDxKedgeBS stage
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