AI for
decision makers.
The Decision Makers Program. Twenty one-to-one sessions with Karl Lillrud for the leaders who will build the companies of the future. Innovation, AI and growth, applied to the decisions on your desk right now.

The decisions you make
this year decide the next ten.
Most leaders are surrounded by AI noise and advisors with an agenda. Karl gives you an independent, experienced sparring partner who has built companies since 1996 and works hands-on with AI every day.
Decide faster
Know what to delegate to AI, what must stay human, and who owns the value.
Innovate on purpose
Replace endless pilots with a system that turns new capabilities into outcomes.
Grow with intent
Customers, conversion and agentic commerce, translated into your growth plan.
Lead the next decade
Your own clarity, focus and energy, with accountability every two weeks.
Three ways
you work with Karl.



Twenty sessions.
Five phases.
Every session is 60 minutes, one-to-one, built around your real agenda. You leave each one with a written action plan and something to do before the next.
Clarity
Baseline, ambitions and a brutally honest map of strengths, blind spots and opportunities. You leave with a 90 day plan.
AI for decision makers
What to delegate to AI, what stays human, decision rights, and your personal AI second brain set up and in daily use.
Innovation for the companies of the future
An experiment to outcome system, how to read signals from hype, and the permission to change inside your organisation.
Growth and execution
Customers, conversion, agentic commerce and the operating model that turns AI investments into measurable results.
Lead the next decade
Your leadership team, the board narrative and a three year roadmap. Graduation with certificate of completion.
One program.
Real change.
The program is only offered as a complete package, because rhythm and accountability are what create results. Places are limited by Karl’s speaking calendar and filled by application.
The Decision Makers Program
20 sessions, one program. Excl. VAT. Pay in full or in four quarterly instalments.
- 20 one-to-one sessions of 60 minutes with Karl, video or in person when schedules align
- A written action plan after every session, so progress is visible
- Direct message access to Karl between sessions
- Your personal AI toolkit, configured for how you work
- Signed copies of Karl’s books and a curated reading list
- Progress review every fifth session against your goals
- Certificate of completion
Equivalent to EUR 1,950 per session. Single sessions are not sold.
Team edition
Up to five executives. 16 team sessions and 4 individual sessions per leader.
- Everything in the individual program
- Shared AI and innovation roadmap for the team
- A keynote or workshop for your wider organisation, at a reduced fee
- Board-ready summary at the end of the program
What changes
after Karl.
Karl’s mentorship gave us a great value at an early stage of our startup. Having scheduled sessions created a deadline that allowed us to move forward faster. Karl also worked as a kind of compass which made us focus on the right things all the time. It saved us lots of time.
Karl has a truly unique way of asking questions that made me think of my life and career choices in a completely different way. He put me on the path to reach my “career happiness” and 1 year later I have achieved just that!
His efficiency, clear understanding of what’s needed, client focus, broad range of skills and experience… is truly refreshing and inspiring.
Karl has an incredible positive energy that will make you believe in yourself and your abilities to do wonders. He inspired us to dare to test multiple paths, which led to faster results and more efficient long-term growth.
Good to
know.
Who is the program for?
CEOs, founders, executives and senior leaders who carry real decisions about AI, innovation and growth, and want a sparring partner who has built companies himself.
Can I buy single sessions?
No. Real change takes rhythm and accountability, so the program is only offered as the full 20 session package.
How long does it take?
Most participants meet every two weeks, which means about ten months. A faster weekly pace is possible.
Can my company pay?
Yes. Most programs are paid by the participant’s company as executive development. You receive an agreement and invoice from Karl’s company.
Is it confidential?
Yes. Everything shared in the sessions stays between you and Karl, and an NDA can be signed before the first session.
How do I get started?
Send the application below. Karl reads every application personally and books a 15 minute fit call. If it is a match, you receive the agreement and your first session date.

Your next
decade starts here.
Karl reads every application personally.