No speaker budget?
Fund the keynote anyway.
Free (EUR 0), 10 pages. Three proven ways to pay for a premium keynote: a sponsor pays, budget you already have, or a keynote that pays for itself. Karl’s own keynotes start from EUR 25,000, and the calculator below shows what each route needs to cover that.
Free PDF
Klarna
AstraZeneca
Qliro
Organizations: Volvo, Spotify, Klarna, H&M, AstraZeneca, Tele2, TUI, Qliro, Three. Stages: eCommerce Expo London, Seamless KSA, Biban, TEDxPiotrkowskaStreet, TEDxKedgeBS, Seminole State College, Asmara Global Summit, E-Commerce Expo Dublin, TEKsystems Stockholm, Davos week.
Get the playbook
by email.
The PDF straight to your inbox. If you like, two short notes follow over the next ten days: the sponsor email that gets a yes, and an offer to look at your numbers together. Unsubscribe with one click.
Most events don’t lack money.
They lack a line item.
Pick the route that matches what you already have. Each one is explained step by step in the playbook.
A sponsor pays
Offer one partner the keynote as a “presented by” package. Budget and approval already exist.
Typical time to yes: 2 to 4 weeksFastest yesBudget you already have
The keynote legitimately belongs in training, marketing, member and innovation budgets.
Typical time to yes: 3 to 6 weeksThe keynote pays for itself
A strong keynote sells extra seats, VIP upgrades and masterclasses. Usually far fewer than you think.
Typical time to yes: 1 to 3 weeks
Do the maths
in ten seconds.
Enter the keynote fee and your event numbers. See what each funding route needs to cover it.
Ten pages.
Ready to use.
Templates you can copy straight into your sponsor emails and budget requests.
Budget
questions.
Is the Speaker Budget Playbook free?
Yes. The PDF is free (EUR 0) and 10 pages long. Download it directly or get it by email; no sign-up is needed for the direct download.
Which funding route works best?
It depends on your sponsors and your audience. The playbook explains when each of the three routes fits, and the calculator on this page shows what each route needs to cover the fee for your event.
How much does a premium keynote cost?
Fees vary by speaker. Karl Lillrud's in-person keynotes start from EUR 25,000 and most engagements fall between EUR 25,000 and 65,000 plus travel, stated upfront in a proposal.
Can Karl help us pitch a sponsor?
Yes. Send your event details through the route form below and Karl replies personally within one business day with the route he would use, and the sponsor email from page 7 of the playbook is ready to send.
Which route
fits your event?
Tell Karl your event date, audience and city. He will show you which funding route fits, and can join the sponsor call if helpful.