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Innovation at AI Speed: Turn New Ideas into Growth

AI has made building cheaper and faster for every competitor, so the advantage moves to the companies that innovate on purpose. Karl Lillrud, entrepreneur since 1996, founder of Pricelizer and two time TEDx speaker, shows leaders how to turn AI into new products, services and business models, and how to stop running pilots that never scale.

  • 30 to 60 minkeynote, Q&A optional
  • English or Swedishin person or virtual
  • From EUR 25,000plus travel, stated upfront
  • 1 call15 minutes to tailor it
Innovation and strategy teamsExecutive teams and boardsProduct and R&DFounders and scale-upsUniversities and incubatorsLeadership conferences
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Karl Lillrud at an innovation wall of sticky notes and sketches

What questions does this keynote answer?

  1. Where should we look for the next opportunity when AI changes the market every quarter?
  2. How do we test an idea in days instead of months?
  3. Which pilots should we kill, and which deserve to scale?
  4. How do we build a culture where people bring ideas, not just tasks?
  5. What does innovation look like when AI agents do part of the work?

What will your audience leave with?

  1. A simple system to find, test and scale ideas at AI speed
  2. Clear criteria for killing weak pilots early and backing the strong ones
  3. How AI changes products, services and business models, with real examples
  4. Habits that make teams bring ideas forward
  5. Five questions to put to your innovation team on Monday
Tailored every time

Examples, emphasis and takeaways are adapted to your industry, objective and programme, and refreshed close to the event. Available as keynote, keynote plus Q&A, fireside, executive session or virtual.

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How long is the keynote?

Usually 30 to 60 minutes, with audience questions or interaction where useful. Innovation at AI Speed: Turn New Ideas into Growth also works as a fireside chat, an executive session or a half-day workshop.

Will it be tailored to our audience?

Yes. After a 15 minute call about your objective and audience, Karl adapts examples, language and takeaways to your industry, and updates the AI material close to the event so it is current on the day.

Can Karl deliver it virtually or in Swedish?

Yes. The keynote is delivered in English or Swedish, in person anywhere in the world or virtually from a professional studio set-up.

What does it cost?

In-person keynotes start from EUR 25,000. Most engagements fall between EUR 25,000 and 65,000 plus business class travel and accommodation. You get an exact proposal with the fee stated upfront.

Selected organizations Karl has worked with Engagements include keynotes, advisory and project work. Stage list: verified public appearances.

Organizations: Volvo, Spotify, Klarna, H&M, TUI, Qliro, Three. Stages: eCommerce Expo London, Seamless KSA, Biban, TEDxPiotrkowskaStreet, TEDxKedgeBS, Seminole State College, Asmara Global Summit, E-Commerce Expo Dublin, TEKsystems Stockholm, Seamless Europe Berlin, Prevent Wars Round Table, Davos 2024.

Featured on, member of and judge for
  • CNBC
  • TEDx
  • Harvard Business Review Advisory Council
  • UK eCommerce Awards
Karl Lillrud on the TEDxKedgeBS stage
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