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Agent-Ready: How to Win When Customers Send AI Agents

Your next customer may be an AI agent. Karl Lillrud, the ecommerce and pricing entrepreneur behind Pricelizer, shows leaders how to become the company agents choose, and how to turn AI pilots into profit while they do it.

  • 30 to 60 minkeynote, Q&A optional
  • English or Swedishin person or virtual
  • From EUR 25,000plus travel, stated upfront
  • 1 call15 minutes to tailor it
Leadership conferencesExecutive teamsRetail and ecommercePayments and financial servicesIndustry and B2BSales kickoffs
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Karl Lillrud using a smartphone in a luxury retail store, agentic commerce

What questions does this keynote answer?

  1. What changes when the first visitor to your offer is software, not a person?
  2. Why do 88% of companies use AI while only a few can show it in profit?
  3. What does an agent need to read, trust and buy from you?
  4. Which AI pilots should you stop, and which should you scale?
  5. Where do people still win when agents do the comparing?

What will your audience leave with?

  1. A map of how buying decisions move to AI agents, for consumers and for business buyers
  2. An agent-ready checklist for data, pricing, trust and operating model
  3. Clear criteria for killing weak AI pilots and scaling the valuable ones
  4. The human advantages to protect when agents do the comparing
  5. Five questions to put to your own teams on Monday
Tailored every time

Examples, emphasis and takeaways are adapted to your industry, objective and programme, and refreshed close to the event. Available as keynote, keynote plus Q&A, fireside, executive session or virtual.

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How long is the keynote?

Usually 30 to 60 minutes, with audience questions or interaction where useful. Agent-Ready: How to Win When Customers Send AI Agents also works as a fireside chat, an executive session or a half-day workshop.

Will it be tailored to our audience?

Yes. After a 15 minute call about your objective and audience, Karl adapts examples, language and takeaways to your industry, and updates the AI material close to the event so it is current on the day.

Can Karl deliver it virtually or in Swedish?

Yes. The keynote is delivered in English or Swedish, in person anywhere in the world or virtually from a professional studio set-up.

What does it cost?

In-person keynotes start from EUR 25,000. Most engagements fall between EUR 25,000 and 65,000 plus business class travel and accommodation. You get an exact proposal with the fee stated upfront.

Karl Lillrud on the TEDxKedgeBS stage
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