Does Karl customize his keynote?

Yes. The core frameworks are proven, but examples, emphasis, language and takeaways are adapted to the event objective, audience, industry and surrounding programme. Content is updated close to the event because AI changes quickly.

How long is a keynote?

A common format is 30 to 60 minutes, with audience questions or interaction where useful. Fireside chats, panels, executive sessions and workshops can be designed around your programme.

Is the content technical?

It can go deep, but Karl’s strength is translating technology into decisions that executives, leaders, commercial teams and mixed audiences can use. No engineering background required.

Does Karl speak internationally and virtually?

Yes. Karl has delivered keynotes across Europe, the Middle East and the US and travels worldwide from his bases in Spain and Dubai. Virtual keynotes and executive formats are also available.

In-person keynotes start from EUR 25,000. Most engagements fall between EUR 25,000 and 65,000, depending on format, preparation, exclusivity and recording rights, plus business class travel and accommodation. Virtual keynotes start from EUR 14,900 and the half-day AI Opportunity Workshop adds EUR 7,900 to a keynote. You receive an exact proposal with the fee stated upfront after a short brief and a 15 minute call. See the fee guide.

We are a speaker bureau. How do we work together?

Send the opportunity through the form and select “Speaker bureau or agency”. Your client relationship stays attributed to you and you get quick answers on availability and fit.

Global AI and innovation keynote speaker

AI is notthe keynote.Better decisions are.Book the keynoteyour leaderswill act on.

AI and innovation keynote speaker, entrepreneur since 1996 and author of nine books. Tailored keynotes that turn AI and new ideas into clear decisions and measurable action.

Check availability

From EUR 25,000 per keynote
English or Swedish
In person or virtual
Reply within 1 business day

Updated 6 November 2026

“His knowledge of AI is second to none, and he was a real asset to our speaker line-up.”

Alyssia Smith
Group Content Manager, CloserStill Media (eCommerce Expo London 2026)

#16Global Gurus 2026
Top 30 Motivational Speakers

Top 10Thinkers360 2026
Thought Leader (Digital Twins #8)

2× TEDxPiotrkowskaStreet
and KedgeBS

JudgeAI World Series
judging panel, since 2024

Since 1996Building businesses,
30 years of practice

Keynotes on AI and innovation

Which keynote fits
your room?

AI is changing how companies innovate, decide and sell, and most still cannot show it in profit. Six keynotes on AI, innovation, leadership and e-commerce, each tailored to your audience after a 15 minute call.

Karl Lillrud using a smartphone in a luxury retail store, agentic commerce

Signature · AI strategy

Signature keynote

Agent-Ready: How to Win When Customers Send AI Agents

Best for Executives, strategy and growth teams

Your next customer may be an AI agent. Become the company agents choose, and turn AI pilots into profit.

A map of how buying decisions move to AI agents, for consumers and for business buyers
An agent-ready checklist for data, pricing, trust and operating model
Clear criteria for killing weak AI pilots and scaling the valuable ones
The human advantages to protect when agents do the comparing

30 to 60 minIn person or virtualEnglish or Swedish

Explore the keynote

Karl Lillrud at an innovation wall of sticky notes and sketches

Innovation02

Best for Innovation, strategy and product teams

Innovation at AI Speed: Turn New Ideas into Growth

AI makes building faster for everyone, so the edge moves to companies that innovate on purpose. Find, test and scale the ideas that grow the business.

Your audience leaves with

A simple system to find, test and scale ideas at AI speed
Clear criteria for killing weak pilots early and backing the strong ones

Built on 30 years of building companies and two TEDx talks, including How to do the impossible

30 to 60 minIn person or virtualEnglish or Swedish

See the keynote Check a date

Karl Lillrud advising an executive team in a boardroom at dusk on AI adoption

AI for leaders03

Best for C-suite, boards and transformation

The Agent-Ready Company: From AI Pilots to Profit

Why most companies use AI but few profit from it, and the decisions that change that.

Your audience leaves with

A clear way to prioritize AI use cases by value
A model for ownership and decision rights

30 to 60 minIn person or virtualEnglish or Swedish

See the keynote Check a date

Karl Lillrud on a conference stage pointing at a rising growth chart

E-commerce04

Best for Retail, e-commerce and payments

The Future of E-commerce: When Shoppers Send AI Agents

Product data, pricing, trust and conversion when AI agents do the shopping. For retailers, brands, marketplaces and payments.

Your audience leaves with

A map of the agentic customer journey and its new friction points
What makes product data, prices and policies readable for agents

Delivered on the Headline Stage at eCommerce Expo London 2026

30 to 60 minIn person or virtualEnglish or Swedish

See the keynote Check a date

Karl Lillrud walking and talking with a leadership team in a modern office

Leadership05

Best for HR, people and leadership teams

Agent-Ready Teams: Leading People When Agents Do Real Work

Lead teams where people and AI agents share the work, with confidence instead of anxiety.

Your audience leaves with

A model for teams of people and AI agents
A framework for delegation, decision rights and accountability

30 to 60 minIn person or virtualEnglish or Swedish

See the keynote Check a date

Karl Lillrud surrounded by glowing notes and neural lines, AI as your second brain

Productivity06

Best for All hands, kickoffs and virtual events

AI, Your Second Brain

Think faster and better with AI, without outsourcing your judgment. A favourite for all hands, kickoffs and virtual sessions.

Your audience leaves with

A personal AI delegation model
A method for using AI before, during and after decisions

Based on Karl's book AI Your Second Brain: Evolve or Go Extinct

30 to 60 minIn person or virtualEnglish or Swedish

See the keynote Check a date

Not sure which fits?

Every keynote is shaped around your audience.

Tell Karl about your event in a 15 minute call. You get a recommendation, the format that fits your programme and a clear fee, with no obligation.

Book a 15 minute call

Watch Karl

What is he like on stage?

Watch before you reach out. Real keynotes from TEDx, Seamless, eCommerce stages and summits across Europe and the Middle East. Previews play as you scroll.

Every preview is real footage. Press any clip to watch with sound.

All videos

Selected organizations Karl has worked with Engagements include keynotes, advisory and project work. Stage list: verified public appearances.

eCommerce Expo LondonSeamless KSABibanTEDxPiotrkowskaStreetTEDxKedgeBSSeminole State CollegeAsmara Global SummitE-Commerce Expo DublinTEKsystems StockholmSeamless Europe BerlinPrevent Wars Round Table, Davos 2024eCommerce Expo LondonSeamless KSABibanTEDxPiotrkowskaStreetTEDxKedgeBSSeminole State CollegeAsmara Global SummitE-Commerce Expo DublinTEKsystems StockholmSeamless Europe BerlinPrevent Wars Round Table, Davos 2024

Organizations: Volvo, Spotify, Klarna, H&M, TUI, Qliro, Three. Stages: eCommerce Expo London, Seamless KSA, Biban, TEDxPiotrkowskaStreet, TEDxKedgeBS, Seminole State College, Asmara Global Summit, E-Commerce Expo Dublin, TEKsystems Stockholm, Seamless Europe Berlin, Prevent Wars Round Table, Davos 2024.

Featured on, member of and judge for

What organizers say

What do organizers
say about Karl?

Picking a speaker is a risk. Here is what conference producers, organizers and event directors have said about the exact things you are worried about, in their own words.

**Geraldine Lopez**Conference Manager, Terrapinn Middle East, Seamless Europe 2023Read in full

Your keynote session, literally we had to get health and safety to let more in. […] That was the busiest keynote session of the two days.

Graeme HoweDirector, CloserStill Media, eCommerce Expo London 2022Read in full

**Sam Tidmarsh**Conference Producer, CloserStill Media, eCommerce Expo London 2019Read in full

Karl is an engaging keynote speaker who caught attention and interest of the audience. His passion for the subject matter is highly noticeable, in just 15 minutes, attendees gained a fresh perspective and valuable insight.

Dominika MikurendaOrganizer, TEDxPiotrkowskaStreet 2018Read in full