AI is notthe keynote.Better decisions are.Book the keynoteyour leaderswill act on.
Karl Lillrud is an AI keynote speaker, entrepreneur since 1996 and author of nine books. His tailored keynotes help leaders turn rapid AI change into clear decisions, stronger leadership and measurable action, delivered in English or Swedish, in person or virtually, for events across Europe, the Nordics and the Middle East.
“It was not good. It was Excellent! Simple yet comprehensive.”Majid Bin Abdullah Al Qasabi
Minister of Commerce, Saudi Arabia
Top 30 Motivational Speakers
Thought Leader (Digital Twins #8)
and KedgeBS
Second Brain
30 years of practice
Klarna
AstraZeneca
Qliro
Organizations: Volvo, Spotify, Klarna, H&M, AstraZeneca, Tele2, TUI, Qliro, Three. Stages: eCommerce Expo London, Seamless KSA, Biban, TEDxPiotrkowskaStreet, TEDxKedgeBS, Seminole State College, Asmara Global Summit, E-Commerce Expo Dublin, TEKsystems Stockholm, Davos week.
Most AI keynotes leave the room impressed. Karl’s leave it ready. He turns what AI can do into what your people should do on Monday morning.
What organizers worry about
- Another generic AI talk the audience has already heard
- Hype and predictions with nothing to act on
- Content that does not fit our industry or theme
- A speaker who is hard to brief and harder to work with
What your audience gets with Karl
- A practitioner who builds and runs AI in real businesses
- Frameworks and questions leaders can use the next day
- A keynote rebuilt around your audience, updated close to the event
- An easy, responsive partner from brief to follow-up
Ideas that
move people
forward.
Seven keynotes at the intersection of AI, leadership, innovation and commerce. Each one is tailored to your audience, industry and programme.
Find your keynote
The C-Suite AI Adoption Playbook
From AI experiments to an organization that creates measurable value at scale.
Explore keynote
AI, Your Second Brain
Think faster and better with AI, without outsourcing your judgment.
Explore keynote
The AI Growth Paradox
Scale with AI without becoming less human, less trusted or less distinctive.
Explore keynote
Leading in the Intelligent Age
Redesign leadership for a world where AI performs real work.
Explore keynote
Agentic Commerce
Prepare for customers who let AI agents shop, compare and decide.
Explore keynote
Innovation Under Pressure
Stop treating experiments as innovation. Build a system that delivers outcomes.
Explore keynote
From AI Experiments to Commerce Advantage
The operating model that makes AI convert your visitors. Headline Stage, eCommerce Expo London 2026.
Explore keynoteFind the right
keynote in 10 seconds.
Tell us who is in the room and what you need them to leave with. You will get Karl’s recommended keynote and a pre-filled event brief.
01 · Who is in the room?
02 · What should they leave with?
03 · Format
experience
clients
assignments
Karl’s methods
books
speaker
See him on stage.
Watch before you reach out. Real keynotes from TEDx, Seamless, eCommerce stages and summits across Europe and the Middle East. Previews play as you scroll.
Every preview is real footage. Press any clip to watch with sound.
All videosEvery question
a buyer asks.
Answered.
Picking a speaker is a risk. Here is what organizers, ministers and event directors have said about the exact things you are worried about.
Karl was a fantastic speaker with a great presence, packing out the room with an attendance of over 90% capacity.
He received the highest ratings of all of our speakers during the event.
Karl is an engaging keynote speaker who caught attention and interest of the audience. His passion for the subject matter is highly noticeable, in just 15 minutes, attendees gained a fresh perspective and valuable insight.
Karl prepares very carefully for each workshop, explores the topic in depth, and each workshop is tailor-made for the particular client. The participants thanked us for a tremendous lesson and a discussion they didn’t want to end.
He also brought in aspects as entrepreneurship and innovation which really made it interesting for the broader group.
An excellent presentation, it was not good. It was Excellent! Simple yet comprehensive.
I just can’t thank you enough for your inspiring keynote presentation on E-commerce, your presentation really stands out with real life examples.
Great rhetorical skills and knowledge of the tech industry.
Karl’s input into the Event went beyond the call of duty. He’s not only a complete Professional, but to work with him was a great experience. The feedback we received from the audience on the day was extremely positive.
His efficiency, clear understanding of what’s needed, client focus, broad range of skills and experience… is truly refreshing and inspiring.
Karl Lillrud’s keynote at Seamless KSA was nothing short of exceptional. His expertise, passion, and ability to inspire make him a standout speaker.
We have been working with Karl in the past and knew inviting him as a guest speaker to one of our events would be good. It actually turned out great. We will for sure ask Karl to come back again soon.
Main stage in 2022, keynote stage in 2023, Headline Stage keynote in 2026.
Karl prepares
for the room.
What happens
in the room.
The brief, what Karl did, and what the organizers said afterwards. Told by the people who booked him.
CloserStill Media
eCommerce Expo London
Across three editions the relationship moved from the 2022 main stage, where the official recap described Karl taking a jam packed theatre through the future of ecommerce, to the 2023 keynote stage and the 2026 Headline Stage. The content evolved with each invitation, from the future of ecommerce to AI and then to the operating model that makes AI convert.
“Karl was a fantastic speaker with a great presence, packing out the room with an attendance of over 90% capacity.”Sam Tidmarsh, CloserStill Media, eCommerce Expo LondonRead the case Keynote · 2018
TEDxPiotrkowskaStreet
TEDxPiotrkowskaStreet
Organizer Dominika Mikurenda described Karl as an engaging speaker whose passion was highly noticeable, and said attendees gained a fresh perspective and valuable insight in just 15 minutes. She also said she would recommend him to other conferences.
“Karl is an engaging keynote speaker who caught attention and interest of the audience. His passion for the subject matter is highly noticeable, in just 15 minutes, attendees gained a fresh perspective and valuable insight.”Dominika Mikurenda, TEDxPiotrkowskaStreetRead the case Keynote · Sanford, Florida, United States · 2024
Seminole State College of Florida
Speaker Series: AI and Our Minds of the Future
In feedback published by Great British Speakers, Associate Vice President Jan Lloyd Lesley describes Karl as accessible and accommodating and says he worked closely with the college team. The same feedback says he made the AI content relevant, impactful, enlightening and personalized.
Read the caseEvery quote is published by the organizer or their agency.
All case studiesAI for decision makers.
The Decision Makers Program: twenty one-to-one sessions with Karl for the leaders building the companies of the future. Innovation, AI and growth, applied to your real decisions.
- 20One-to-one sessions
- 10Months, every two weeks
- 5Phases, from clarity to the next decade
- 1Program. Never sold as single sessions
He builds it.
Then he explains it.
Karl Lillrud has spent 30 years building and advising businesses. He founded Pricelizer, named one of CNBC’s 20 hottest startups, founded his first consultancy at sixteen, and still builds and pressure tests AI systems in real companies today. That is why his keynotes are practical, not predictions.
His first superpower was dyslexia. It taught him to question “it just is that way”, exactly what he helps leaders do with AI.
Ideas you can
use on Monday.
Short, practical thinking from Karl on AI, leadership and commerce. The same ideas he brings on stage.
Why AI Pilots Stall, and What Leaders Should Decide Instead
Most AI pilots do not fail because the technology is weak. They stall because nobody made the decisions that turn a test into a way of working.
Read 2026-10-21 · 5 min readAgentic Commerce: When Customers Send AI Agents to Shop
When part of the shopper is software, discovery, loyalty and conversion change, and commerce teams need to design for two audiences at once.
Read 2026-10-21 · 5 min readAI as Your Second Brain: Delegate the Work, Keep the Judgment
AI can make leaders faster and better prepared, and the skill that matters now is knowing what to hand over and what must stay yours.
ReadTake something
useful home.
Six free tools Karl built for the people who plan events: a prompt library, a run of show workbook, an impact kit, a sponsor template and more. No sign-up, no catch.
PDF, 16 pagesAI Prompt Library for Event Professionals
53 tested prompts that take an event from first idea to post-event report.
Get it free
PDF, 10 pages, plus online versionAI Readiness Scorecard for Leadership Teams
25 questions, five dimensions, one honest picture of where your organization stands with AI.
Get it free
Excel workbook, 6 tabsSpeaker Briefing and Run of Show Kit
The workbook producers use to brief any speaker and run the day to the minute.
Get it free
Book Karl
for your next event.
Tell us about the room. Karl replies personally, and there is no obligation.
Prefer email? me@karllillrud.com