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Event Impact Measurement Kit

Prove what your event changed: question bank, formulas and a one page results report. Free, no sign-up.

What you get

Inside the
PDF.

  • Four levels of impact, from how it felt to what changed in the business
  • 42 survey questions you can copy, grouped by moment and purpose
  • Formulas for NPS, session score, cost per attendee, sponsor value and ROI
  • A survey timing plan and a one page report your CFO will read

Made for: Event owners who need to show leadership, sponsors or members what the event achieved.

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Karl Lillrud in a fireside conversation on stage
Made by a speaker who works with organizers

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behind the tool?

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Questions

Quick
answers.

Is the Event Impact Measurement Kit free?

Yes, completely free. No sign-up and no email needed. Use it and share it inside your organization.

What format is it?

PDF, 12 pages. File size 560 KB. Designed to read on screen and to print on A4.

Who is Karl Lillrud?

An AI keynote speaker and entrepreneur since 1996, author of nine books and two time TEDx speaker, ranked #16 among Global Gurus 2026 Top 30. He built these tools from what works at the events he speaks at.

Karl Lillrud on the TEDxKedgeBS stage
Next step

Book Karl
for your next event.

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